Hey! I'm The Creative Femi, and you’ll usually find me where creativity meets problem-solving.

More About Me

You won’t always catch me in front of the lens—but when I’m behind it, I’m locked in. Calm. Intentional. Focused on capturing people in their truest element.

I’m Oluwafemi Badejoko—the creative mind behind 109th Avenue, a photography brand built on thoughtful storytelling, clean aesthetics, and work that makes people feel seen. Over the past few years, I’ve developed a strong focus on beauty and commercial studio photography, creating impactful campaigns and portraits for brands and individuals alike. What matters most to me is the experience: how my clients feel, how much trust we build, and how we get to the final image—together.

Before picking up the camera full-time, I cut my teeth in film and TV—working behind the scenes at ITV Cymru Wales as a digital media apprentice, researcher, and production assistant. I’ve contributed to shows like ITV’s Backstage and the BBC’s Steeltown Murders: Hunting of a Serial Killer. Those experiences taught me how to work under pressure, adapt quickly, and always bring something fresh to the table.

109th Avenue is where all of that converges: the storytelling, the design thinking, the lived experiences, and the creative freedom. Whether I’m shooting a bold brand campaign, a quiet editorial, or an intimate portrait session—I’m all in. From planning to prep to delivery, I pour the same energy: calm, collaborative, and committed to excellence.